Empowering Women Through Thought Leadership with Kelly Schuknecht Episode 83

September 16, 2025•1 min read

Summary

In this episode of Deals with Heals, host Debra Bowers speaks with marketing strategist Kelly Schuknecht about the importance of thought leadership, especially for women in business. Kelly shares her journey from being a support role to becoming a thought leader herself, emphasizing the need for women to share their stories and experiences. The conversation covers various topics including the role of women in the workplace, the significance of personal branding, and the differences between self-publishing and traditional publishing. Kelly also discusses her services aimed at helping business owners establish their thought leadership and connect with their audience effectively.

Takeaways

Kelly Schuknecht emphasizes the importance of women sharing their stories.

Thought leadership is about recognizing and sharing your unique knowledge.

Women often play a support role and need to step into leadership positions.

Self-publishing has become a viable option for many authors today.

Quality of the book is more important than the publishing route taken.

Delegating tasks is essential for maintaining work-life balance.

Women in business often face systemic challenges that need addressing.

Personal branding is crucial for establishing authority in any field.

Networking and speaking engagements can significantly boost business growth.

Understanding your audience is key to effective marketing.

Chapters

00:00 Introduction to Thought Leadership

01:33 Kelly's Entrepreneurial Journey

04:50 The Role of Women in Business

08:29 Supporting Women in the Workplace

11:32 Understanding Thought Leadership

14:49 The Importance of Personal Branding

24:18 Self-Publishing vs. Traditional Publishing

29:37 Kelly's Clientele and Services

Check out Kelly's Author's Power Circle at Author Power Circle: https://kellyschuknecht.com/author-power-circle/

You can reach out to Kelly at www.linkedin.com/in/kellyschuknect

Check out our website at https://www.dealswithheels.com

Reach out to our Host Debra Bowers at https://www.linkedin.com/in/debra-bowers/

Learn more about Debra's advertising agency at Https://www.hexagonmedia.net

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Debra Bowers

After spending over 25 years in marketing helping build other companies, Debra set out on her own and established Hexagon Media, an advertising agency that "Helps Small Businesses get BIG Results from their Advertising".

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