The Million Dollar Leap: Growth Strategies for Entrepreneurs with Ann Carden
In this episode of Deals with Heals, host Debra Bowers interviews Anne Carden, a seasoned business growth expert and marketing strategist. Anne shares her entrepreneurial journey, detailing her transition from corporate management to entrepreneurship and her development of the Million Dollar Leap method. The conversation delves into the importance of authority marketing, building expert influence, and the shift from traditional influencer marketing to a more strategic approach. Anne emphasizes the need for cohesive marketing strategies that align with sales systems to drive business success. The episode concludes with resources for listeners, including Anne's magazine and podcast.
Takeaways
Anne Carden has over 43 years of experience in business marketing and sales.
The Million Dollar Leap method is a four-step process for rapid business growth.
Authority marketing goes beyond branding; it builds trust and influence.
Expert influence is crucial for attracting clients and closing sales.
Cohesive marketing strategies are essential for effective lead generation and sales.
Social media should not be the only focus; understanding your audience is key.
The right marketing tactics must align with business goals to be effective.
Building a personal brand requires more than just a logo; it involves establishing authority.
Influencer marketing should focus on being influential rather than just gaining likes.
Anne's magazine and podcast provide valuable resources for entrepreneurs.
Chapters
00:00 Introduction to Entrepreneurship and Guest Introduction
02:19 Anne's Journey into Entrepreneurship
08:54 The Million Dollar Leap Method
12:05 Expert and Authority Marketing Explained
15:47 Building Influence and Authority in Business
19:56 The Shift from Engagement to Influence
21:21 Exploring Round Tables and Their Value
23:00 The Importance of Tailored Marketing Strategies
24:50 Understanding the Cost of Ineffective Marketing
26:09 The Role of Strategy in Marketing Success
30:01 The Fallacy of 'Set It and Forget It' Marketing
32:18 Integrating Sales and Marketing for Success
34:30 Building Influence Through Expert Content
36:57 Resources for Continued Learning and Growth
37:52 Untitled-2 (2).mp4
Check out Ann's Expert in You Magazine
https://issuu.com/expertinyou/docs/eiy_magz_winter_2024?fr=sZDJkMjc0OTkxNjg
Or Reach out to her at https://annlcarden.com/
https://www.linkedin.com/in/anncarden-business-consultant-coach/
You can learn more about our host Debra Bowers and reach out to her at https://dealswithheels.com/
Download her free eBook titled 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in
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You can learn more about our host Debra Bowers and link to more content at https://www.dealswithheels.com
Download her free eBook 5 Steps to Having a Successful Mindset at https://hexagonmedia.net/free-ebook-opt-in
Or contact her at https://www.linkedin.com/in/debra-bowers/
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