Unlocking the Secrets of Email Deliverability with MV Braverman

In this episode of Deals with Heals, host Debra Bowers interviews email marketing expert MV Braverman, founder of Inbox Welcome. They discuss the importance of email marketing for business-to-business communication, essential steps for ensuring email deliverability, and the significance of building relationships through effective email strategies. MV shares insights on sender reputation, crafting effective subject lines, and the challenges of using video in email marketing. The conversation emphasizes the need for authenticity and clarity in email communication, along with practical tips for entrepreneurs looking to enhance their email marketing efforts.

Takeaways

• Email marketing is a powerful tool for relationship building.

• Deliverability is not about tricks but essential practices.

• Authenticate your emails to improve deliverability.

• Make it easy for recipients to unsubscribe.

• Sending relevant content is crucial for engagement.

• Sender reputation affects email deliverability significantly.

• Subject lines should be clear and concise.

• Avoid using videos directly in emails due to compatibility issues.

• Building relationships is key to successful email marketing.

• Regularly check your sender reputation with mailbox providers.

Chapters

00:00 Introduction to Email Marketing Essentials

01:37 MV Braverman's Journey to Email Expertise

03:28 Best Practices for Email Deliverability

09:32 Building Relationships Through Email

14:11 Understanding Sender Reputation

19:07 Conclusion

Learn more about MV's Email Marketing Services at [email protected]

Or Reach out on LinkedIn https://www.linkedin.com/in/mvbraverman

Learn more about our Amazing Host Debra Bowers at our website https://dealswithheels.com/

Download her free eBook 5 Steps to having a Mindset for Success https://hexagonmedia.net/free-ebook-opt-in

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