Behavioral Science Hacks - Tiny Tweaks for Massive Business Growth with Shira Abel

Summary

In this episode of Deals with Heals, host Debra Bowers and guest Shira Abel delve into the intersection of behavioral science and business growth. They explore how understanding customer behavior through the lens of behavioral science can lead to better marketing strategies and business outcomes. Shira introduces her Perception Formula, which emphasizes the importance of perception in influencing customer decisions. The conversation also touches on self-care, managing mental blocks, and practical tips for enhancing productivity and perception in business.

Takeaways

• Behavioral science combines psychology and behavioral economics to understand behavior.

• Heuristics are mental shortcuts that influence decision-making.

• Perception is influenced by heuristics, hormones, and history.

• Understanding your customer's perception is crucial for effective marketing.

• Self-perception affects how others perceive you.

• Taking care of oneself is essential for productivity and mental health.

• Progression is more important than perfection in personal and professional growth.

• External distractions can hinder focus and productivity.

• Creating a conducive environment is key to maintaining a positive mindset.

• Recognizing and managing mental blocks can lead to breakthroughs in creativity.

Chapters

00:00 Introduction to Behavioral Science in Business

01:43 Understanding Behavioral Science and Its Applications

05:35 The Perception Formula: Key Components

09:12 Influencing Perception for Business Success

11:02 The Value of Time and Speed in Business

14:54 Self-Care and Managing Expectations

20:30 Progression Over Perfection

22:12 Navigating Anxiety and Internal Dialogue

22:42 Stuck in Mud: Overcoming Mental Blocks

23:54 Creative Downloads and Flow State

27:24 The Power of Perception in Business

30:19 Attracting Positivity: The Law of Attraction

30:58 Self-Care and Mental Clarity

32:46 Managing Distractions for Focused Work

35:51 Embracing Malcontent: The Drive for Success

Where to Find Out More:

To Find out More about our guest Shira Abel and The Perception Formula please check out

https://shiraabel.com

Or reach out to Shira on LinkedIn at

https://www.linkedin.com/in/shiraabel/

Find out more about our host Debra Bowers at our website https://www.dealswithheels.com

Download her free eBook titled 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in

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