Amber Gage

Don't Get Duped by Bad Marketing with Amber Gaige

Season 3
March 04, 2025•2 min read

In this episode of Deals with Heals, host Debra Bowers interviews Amber Gage, a marketing expert and entrepreneur. Amber shares her journey from being born into an entrepreneurial family to navigating the challenges of corporate America. She introduces her Four Cs of Effective Marketing, emphasizing the importance of clear copy, consistent branding, understanding customer demographics, and effective channel management. The conversation highlights the need for a strategic approach to marketing rather than just focusing on tactics. Amber also provides valuable insights for service-based businesses and encourages entrepreneurs to take control of their marketing efforts.

Takeaways

  • Amber Gage is a third-generation entrepreneur and marketing expert.

  • The Four Cs of Effective Marketing are clear copy, consistent branding, customer demographics, and channel management.

  • Women often face unique challenges in corporate environments.

  • Effective marketing requires a strategic approach, not just tactics.

  • Clear and concise messaging is crucial for attracting clients.

  • Understanding your customer demographic can save time and money in marketing.

  • Channel management is essential for customer retention and upselling.

  • Marketing should focus on building relationships, not just making sales.

  • Content creation is part of marketing, but it should have a clear purpose.

  • Entrepreneurs should empower themselves with knowledge to avoid bad marketing practices.

Chapters

00:00 Introduction to Amber Gage and Her Journey

02:01 Amber's Entrepreneurial Background and Family Influence

04:11 The Challenges of Corporate America for Women

06:39 The Four Cs of Effective Marketing

12:08 Deep Dive into Clear Copy and Consistent Branding

14:55 Understanding Customer Demographics

17:29 Channel Management and Customer Retention

18:58 The Importance of Marketing Strategy vs. Tactics

24:20 Closing Thoughts and Resources for Entrepreneurs

You can find more information about Amber and the Services She Offers and get a copy of her Book The Far Beyond Marketing Guidebook at https://farbeyondmarketing.com/

You can Learn more about our Host Debra Bowers and download her free eBook 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in

Debra Bowers

After spending over 25 years in marketing helping build other companies, Debra set out on her own and established Hexagon Media, an advertising agency that "Helps Small Businesses get BIG Results from their Advertising".

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